Durban | 25 July 2025
Together with Lifesaving South Africa, we commemorated #WorldDrowningPreventionDay with impactful community engagement and vital safety demonstrations.
The event kicked off at the KwaMashu D Section Swimming Pool, where local community and school children attended drowning and water safety demonstrations led by 3Lifesaving South Africa. The day concluded at the Durban Beachfront with formalities, swimming pool and beach prevention drills.
“Drowning is a silent epidemic stealing our most vulnerable, but it’s preventable with action,” says Lifesaving South Africa. “We need every sector—government, communities, and media to step up.”
During the 2024/2025 festive season, zero drownings were recorded at patrolled beaches—proof that intervention works.
Yet, challenges remain…
Lifesaving South Africa is calling for:• Government action from departments like Health, Education, Social Development, Cooperative Governance & more
• Community education—teaching kids to swim & supporting safe ECD centres
• Urgent infrastructure repair of public pools and safety systems
Through the #WaterSmart Programme, over 1 million children have been equipped with essential water safety knowledge. Access free resources at 
[www.lifesaving.co.za/watersmart](http://www.lifesaving.co.za/watersmart)This initiative was a collaborative effort and supported by:
Lifesaving South AfricaeThekwini Municipality Metro Search and Rescue Team EThekwini Maritime Cluster KZN Aquatics AMSOL – supporting EMC’s Maritime Awareness & Youth Water Safety campaigns Moses Kotane Institute – a key EMC allyTogether, we’re building safer, smarter, and more water-wise communities.