Growing up along the South Coast and surrounded by the ocean’s beauty and complexity inspired a Gugu Shusha to develop a solution that protects marine ecosystems.

“I was surrounded by the ocean and have seen both its beauty and the impact of human activity on marine life. This inspired me to create a solution that protects our oceans while creating opportunities for young people through sustainable innovation.”

Her innovation focuses on the sustainable use of seashells – transforming discarded or ethically sourced shells into accessories while promoting environmental awareness. Rooted in a business model that balances creativity, economic opportunity, and environmental responsibility, the initiative highlights the importance of protecting marine biodiversity.

“Living on the South Coast, I am closely connected to the ocean, which inspired me to transform natural materials into value-added products while promoting awareness about protecting marine ecosystems,” she says.

Her participation in the Maritime Youth Innovation Challenge was driven by this deep connection to the ocean and a desire to address environmental challenges. The experience proved both enriching and transformative. Securing second place in the Marine Resources category was a proud moment.

“It was both exciting and humbling. It validated the impact of the idea and showed that sustainable innovation is being recognised. It also motivated me to keep improving the solution and take it to a larger scale.”

The innovation also contributes to South Africa’s marine resource management efforts by promoting responsible use of natural resources. Reflecting on her journey, she highlights key lessons learned along the way.

“Sustainability must always come first when working with natural resources. Innovation is about impact and responsibility, not just ideas.” She also emphasised the importance of collaboration and continuous learning in driving growth and meaningful change.

For her, youth involvement in the blue economy is necessary. “We are the future custodians of marine resources. Especially for those of us living in coastal areas, we have a direct responsibility to protect the ocean while also using it to create sustainable economic opportunities.”